The idea that stand out most in my mind after reading this article is those who are 'culturally unfit' due to their availability to the Internet, a.k.a. the digital divide. Those cannot exercise their identities on Internet or their multiplicity of identities.
Gergen refers to this idea as 'multiphrenia;' being in more than one place by means of technology. This article expands on how the 'multiphrenia' movement became so popular. People were able to accomplish things online and offline as well. The Internet created a medium of interaction without having to actually be in a place but virtually being there. Over the decade, a dependence of 'multiphrenia' developed because it allowed people to be more productive on all ends of the social and business spectrum.
This movement caught on so quickly with the competition of being productive as the next business. So if your competitor has become more productive due to the Internet and emailing systems, one would have to adopt that system in order to say in competition. Somewhere in the mix, this became applied personally as well. If one can be 'on-top' of things in the business world, then why not the social life?
Currently, all these self-investments of time and energy are so culturally bound that to be without such things reflects negatively on a person, making them culturally unfit.
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